No compromise on skin health

No compromise on skin health & reduced environmental impact

Skin health guides us. What penetrates your skin without reason is never neutral and what affects the environment affects skin too — so we work to limit our footprint.

At Etat Pur, we stand for conscious cosmetics: less but better, skin respect, reduced environmental impact and scientific rigor.

No compromise on skin health

Our founding principle: separating treatment actives from daily skincare

Etat Pur is the only brand in the world to separate daily skincare from targeted biological treatment, acting only on imbalances and stopping when balance is restored. Never overconsume, never aggress, always respect.

 

Our Ecobiological vision protects your skin’s ecosystem by respecting its microbiome diversity and natural pH.
We deliver only what skin really needs — nothing unnecessary, nothing it doesn’t recognise — to help it stay healthy and resilient.

Rigorous formulation charter

Ecobiology guides our strict ingredients selection: only 150, i.e. 0.5% of those typically used in cosmetics, chosen for their:

AFFINITY

Biomimetic ingredients mimicking skin components and molecules acting on skin natural mechanisms.

PURITY

Carefully controlled ingredients; high-quality raw materials from audited, certified suppliers; pure mono-molecules.

UTILITY

No superfluous ingredients: chosen for science-backed efficacy, not for sensoriality; no fragrance; the right effective dose.

Solutions to respect every skin

We design skincare for real life, real skins.

"Because skin health depends on many factors (pollution, UV, seasons, hormones, age, stress), we make sure our skincare is suitable for all. To achieve this, we conduct demanding inclusive tests on a wide variety of skin types, ages and genders, to guarantee both efficacy and tolerance for everyone.”

 

Dr. Elodie Valin - PHD, NAOS Scientific Valorization Director

Initiatives to limit environmental impact

Environmental health and skin health are scientifically interconnected.
By caring for for the environment, we also safeguard your skin.

Contribution to ecosystems preservation

✓ We assess raw materials environmental footprint - biodegradability, ecotoxicity, life cycle - to make informed choices when selecting ingredients.

✓ Ecotoxicity of 100% of Pure Protectors is tested on coral, microalgae & plankton.

✓ Today, 91%* of our products are vegan. We aim to reach 100% by 2026.

Read more about engagements

Eco-designed packaging

✓ Eco-tubes created to cut plastic by 80%**: welded cap technology, lighter tube.

✓ Our monomaterial packs fit HDPE recycling; all our packs aim
to be recyclable by 2026.

✓ We favour minimal secondary packaging to limit our carton usage.

✓ Pure Actives offer a drop-by-drop system for controlled use, just the right dose.

Explore our packs

Commitment to full transparency

100% of Etat Pur products are developed in our French NAOS laboratories for total control over quality and integrity. No hidden components! Scan your product QR code or visit Ask.NAOS.com to access ingredients nature, origin, role, as well as patents and technologies.

*All products except Propolis, The Light Cream and The Eye Contour. **Percentage of plastic saved compared to previous packaging.